Tom Friedmann

tomfriedmannbwSpecialties: Cable VOD and PPV, Online Video, Contracts, Program Acquisitions

Tom has twenty years of experience developing, producing, licensing and distributing programming for top U.S. media companies including National Geographic TV, Reader’s Digest and Cablevision.  He’s also guided strategy and launch for start-up ventures including Rainbow Media’s Mag Rack and online video search engine, Blinkx.  Tom’s expertise includes leveraging, reversioning, repackaging and marketing content across television, VOD, home video and online distribution platforms.

Tom has acquired high value premium programs from major networks and studios, independent and niche content and everything in between and has sensibilities to represent the interest of both the distributor and the programmer.  Tom worked directly with all the major movie studios, premium TV networks and SVOD services including Disney, Warner Brothers, NBC Universal, HBO and others, to license and program VOD content for Cablevision, an industry leading cable television operator serving the New York Metro region.  He also analyzes industry trends in online video and other digital media, high-definition television and the expansion of VOD, and their impact on the cable industry.

Prior to Cablevision, Tom built the acquisition department at Mag Rack, negotiating and closing hundreds of licensing and co-production agreements for special interest content to grow the VOD channel.  Tom contributed to overall strategy including marketing, creative, menu structures and programming as part of the pioneering team to launch Mag Rack in 2001, the first channel created exclusive for VOD.

At Blinkx, Tom put partnerships in place with some of the top brands in online video to leverage advertising opportunities, and launched and sold a cost-per-click program utilizing the search engine to drive video viewing traffic to partner sites.

Tom has extensive experience in documentary programming at National Geographic, working with producers worldwide to license programming for “Explorer,” at Audubon Production developing natural history programs for several top cable channels and innovate live “electronic field trips” broadcast on PBS and BBC, and at Reader’s Digest for their direct-mail home video outlet.  His knowledge extends to dozens of category areas from auto, travel and fitness to news, entertainment and many more, with a strong emphasis and interest in kids programming.  He has established relationships with hundreds of video providers and distributors including all of the major movie studios and TV networks, cable and IPTV operators, and niche and independent producers across the industry. Currently, Tom is consulting for Alloy Media, owner of Gossip Girl and other top youth properties, to launch their successful online video content onto VOD, mobile and other platforms.