Janson Media signed a deal on May 11, 2018 with Calm.com to provide them with Bob Ross content for their app. After noticing the calming effects of Bob Ross’ soothing voice, audio tracks were designed to help users drift to sleep. A package of content was given to Calm.com to test out how it would do, and it has been a hit ever since. In a press release, Alex Tew, a co-founder of Calm, said, “We’ve had so many Calm users asking us for a Sleep Story with Bob Ross. He was and still is a hero to the hard of sleeping.”
Bob Ross himself acknowledged, too, that his voice caused some viewers to doze off. “They watch it strictly for entertainment value or for relaxation,” Mr. Ross told The Orlando Sentinel back in 1990. “We’ve gotten letters from people who say they sleep better when the show is on.”
Joan Kowalski, president of Bob Ross Inc., oversees licensing of the artist’s brand name. When the idea was given to her she stated: “We asked ourselves, ‘What would Bob do? Using his voice to help put people to sleep?' Well, he would love that.” She added, “we hear from people almost daily who are going on to YouTube to hear his voice. People back in the day were shy to tell him they fell asleep listening to him. They thought it would insult him. He loved it.” "When Calm.com reached out to us at Janson Media, we immediately saw the value of a mutual partnership between the two brands. We're excited to bring the voice of Bob Ross to Calm.com subscribers worldwide" added Jesse Janson, the company's Executive Vice-President for Acquisitions and Development.
A native of Orlando, Florida, Bob began painting when he joined the Air Force and was stationed in Alaska. He has become a cult figure to various age groups all around the world. His first Joy of Painting show aired in 1982. Since then, a total of 404 episodes have been produced and continue to air on television networks and channels worldwide, making The Joy of Painting the most popular art show of all time. Millions of viewers agree that his quiet, nurturing disposition is a form of therapy for the weary, and his respect for nature and wildlife has helped environmental awareness. Janson Media has managed the Bob Ross YouTube channel, which has over more than 1.5 million subscribers, since 2015.
Calm is the #1 app for meditation and sleep. Millions of users have experienced lower stress, less anxiety, and more restful sleep with their guided meditations, Sleep Stories, breathing programs, masterclasses, and relaxing music. Recommended by top psychologists, therapists, and mental health experts, guided meditation sessions are available in lengths of 3, 5, 10, 15, 20 or 25 minutes so you can choose the perfect length to fit with your schedule.
Read some of the press reactions to the story on these websites:
Laura M. Holson for The New York Times
Julia Lyon for Washington Post
Sarah Archer for The New Yorker
Mollie Cahillane for The Daily Mail
Nicole Derrah for Fox News
Jon Fingas for Engadget
Jennings Brown for Gizmodo
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