Janson Set to Launch PreSchool Series Looi

Janson Media announced today a distribution agreement with the London-based animation studio Looi Ltd., which will make Looi, its popular new animated series for pre-schoolers available on Amazon Prime platforms worldwide.

Looi is a charming and engaging series of digital shorts for pre-schoolers, which has been carefully crafted to both entertain and aid development at this crucial stage of life. In each episode, young viewers marvel as different shapes appear from Looi the Cat’s magic box. Looi assembles the shapes to create one of a variety of animal toy figures. With a wave of his magic wand, Looi brings the lovable characters to life, then embarks upon a magical adventure with each new friend.

Janson Media plans an early December 2017 launch for the preschool series on Amazon Prime. The series will roll out to multiple territories around the world where Amazon's SVOD (subscription video-on-demand) platform is available. In addition, Looi will be available on Amazon's advertising-supported video-on-demand (AVOD) platform in the United States.

Jesse Janson, EVP Acquisitions & Development at Janson Media stated, "Looi immediately grabbed my attention upon my first viewing. The series is wonderfully produced and will be both an entertaining and educational addition to Amazon Prime's library of preschool content."

Director at Looi Ltd, Gary Cohen noted, “Amazon is a tremendous platform which provides the opportunity for us to bring Looi and his friends to millions of new viewers, both children and their parents. We are excited at the prospect, where we believe Amazon is a perfect partner as we continue our ambitious plans for international growth. Looi continues to build an audience and fan base internationally. Children love the character, his friends and their adventures, while parents love the calming effect it has on their kids."

Learn more about Looi