Janson Media announced today that it has engaged the leading data platform company, Looker, to help it derive critical business insights for over 15,000 hours of content in worldwide distribution across its worldwide Subscription Video-on-Demand and other VOD and OTT partner platforms.
"Looker enables us to bring big data analytics into conversations with our existing and potential content partners," added Jesse Janson, the company's Executive Vice-President for Acquisitions and Development. "It helps us visualize our data much more easily, and use the newly derived insights to improve engagement with viewers of our content across the world, and ultimately, to maximize monetization."
"Janson Media is first and foremost a content company, with a decades-long history in the international film, television and video distribution business," said Stephen Janson, president of Janson Media. "But today, in the new era of digital video platforms, we have also become a data-driven company. Looker can give us the edge we need to stay ahead of our competition in the fast-moving world of digital media."
"We love working with companies like Janson Media who understand the competitive benefit behind unlocking the value of their data," said Rafa Jara-Simkin, Director of Inside Sales Looker. "Looker surfaces powerful insights that can help Janson get a deeper understanding of its business, so they can quickly and confidently make impactful business decisions."
Looker is a complete data platform that offers data analytics and business insights to every department, and easily integrates into applications to deliver data directly into the decision-making process. The company is powering data-driven cultures at more than 1400 industry-leading and innovative companies such as Sony, Amazon, The Economist, IBM, Spotify, Etsy, Lyft and Kickstarter. The company is headquartered in Santa Cruz, California, with offices in San Francisco, New York, Chicago, Boulder, London and Dublin, Ireland. Investors include CapitalG, Kleiner Perkins Caufield & Byers, Meritech Capital Partners, Redpoint Ventures, First Round Capital, Sapphire Ventures and Goldman Sachs. For more information, connect with us on LinkedIn, Twitter, Facebook and YouTube or visit looker.com.
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